狮动以传统民俗符号为核：圆形印章包裹的“喜”字，传递冰糖葫芦的喜庆烟火气；主字体圆润灵动，贴合“小串”轻食属性；正红色系强化记忆点与美食联想。新客户探店时直言：“Logo把老行当做出新潮感，一眼记住还特有亲切劲儿！” 狮动用文化解构+年轻化表达，精准锚定品牌差异化，尽显设计对商业与情感的双向赋能。
The lion movement takes traditional folk symbols as the core: the word "Xi" wrapped in a round seal conveys the festive fireworks of Sugar-Coated Berry; The main font is round and smart, which fits the "small string" light food attribute; Positive red color system strengthens memory points and food association. When new customers visited the store, they bluntly said: "Logo makes the old business feel trendy, and it is unique to remember at a glance!" Lion uses cultural deconstruction+youthful expression to accurately anchor brand differentiation.
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