沪上风味中式餐饮品牌“沪上家厨”委托狮动打造标识。设计以家宴温情为核心，左侧图形融合传统锅碗轮廓与吉祥回纹，“锅”承载烟火气，“回纹”暗含手艺传承；书法字体复刻老上海手写菜牌质感，暖金工艺衬出品质感，“食”字印章强化餐饮属性。整体用文化符号+情感共鸣，锚定“沪上私宴，家味传承”记忆点——狮动以东方美学解构品牌基因，为中式餐饮在同质化红海中铸差异化视觉锚点，让顾客一眼读懂“家厨”温度。
Shanghai-style Chinese restaurant brand "Shanghai Chef" commissioned Lion to create a logo. The design takes the warmth of family banquet as the core, and the figure on the left combines the outline of traditional pots and bowls with auspicious palindromes. The "pot" carries fireworks and the "palindromes" imply craft inheritance. The calligraphy font reproduces the texture of the old Shanghai handwritten menu, the warm gold technology sets off the texture of the product, and the "food" seal strengthens the catering attribute.
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