狮动设计以文化基因解码+商业美学表达双线破局;视觉符号上，手写书法字体塑“顺风”主视觉，笔锋婉转如川渝街巷烟火流动；复古牌匾式边框复刻老茶馆檐角风情，暖金底色衬私房菜温煦质感，绛红“川渝”印章锚定地域魂，让“家味承匠心”的品牌故事可视化。为中式餐饮品牌搭起“记忆+信任”的双向认知桥，让老字号基因在新消费时代鲜活生长。
The Lion Movement team conducted in-depth research on the industry trends and brand concepts, with vibrant orange as the main color, created an embarrassing cartoon bear image, and held a spoon to convey the pleasure of dining. Innovative use of "auspicious | food | bear" separate design, with pinyin to strengthen recognition. Simple and bright visual language fits the light food track accurately, and customers are full of praise for the design ability of Lion Motion's "strategy+creativity" dual drive, calling "this is the soul of our new brand".
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