狮动设计采用“M”变形延伸的三撇元素,三撇朝着同一方向倾斜,如同摩托疾驰时划破空气的轨迹,用极简的线条模拟出强烈的速度感,瞬间唤醒人们对“摩托”的核心联想(自由、热血、速度);而“三撇同向”的设计更被赋予了“快速发展、持续创新”的品牌精神,将抽象的理念转化为可感知的视觉符号,让“创新”不再是口号,而是能“看得到”的品牌态度。这种“字母符号+产品造型”的融合,让标志一眼就能让人联想到“摩托”,实现了“品牌记忆点”与“产品认知”的双重强化。 “MOTOSTAR”采用粗体大写设计,线条刚劲有力,与标志的“动感造型”形成强烈呼应,既符合摩托车“力量感”的品类属性,又传递出品牌“现代、进取”的品牌形象。
Lion design adopts the three-fold element of "M" deformation and extension, and the three-fold element inclines in the same direction, just like the trajectory of a motorcycle cutting through the air when it gallops, and simulates a strong sense of speed with minimalist lines, which instantly awakens people's core associations (freedom, blood and speed) of "motorcycle"; The design of "three directions in the same direction" is endowed with the brand spirit of "rapid development and continuous innovation", which transforms abstract ideas into perceptible visual symbols and makes "innovation" no longer a slogan, but a brand attitude of "seeing". This combination of "letter symbol+product modeling" makes the logo reminiscent of "motorcycle" at a glance.


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