狮动采用“膳”字的篆体变形设计，线条凝练婉转，保留汉字“月”（与饮食相关）的偏旁特征，右侧笔画巧妙延伸，形成兼具书法韵律与视觉张力的造型，既突出品牌核心“膳食”属性，又传递中式文化的雅致感。红色圆形外框借鉴传统印章形制，象征权威、诚信与品牌承诺，符合中式审美中“天圆地方”的哲学意象，增强品牌厚重感与文化底蕴。牛角的硬朗线条与“膳”字的柔美笔画形成刚柔并济的对比，既点明行业属性，又通过自然元素传递“原生态、高品质”的品牌联想。狮动设计通过汉字艺术化变形+行业符号隐喻+传统文化赋能”的三维设计逻辑，成功塑造了“膳茂源”兼具东方美学与现代商业价值的品牌形象。
Lion adopts the deformation design of seal character with the word "diet", with concise and tactful lines, retaining the radical characteristics of the Chinese character "moon" (related to diet), and cleverly extending the strokes on the right side to form a shape with both calligraphy rhythm and visual tension, which not only highlights the brand's core "diet" attribute, but also conveys the sense of elegance of Chinese culture. The red circular frame draws lessons from the traditional seal shape, symbolizing authority, honesty and brand promise, conforming to the philosophical image of "the heaven is round and the place is round" in Chinese aesthetics, and enhancing the brand's heavy feeling and cultural heritage. The tough lines of the horn and the soft strokes of the word "food" form a rigid and flexible contrast, which not only points out the industry attributes, but also conveys the brand association of "original ecology and high quality" through natural elements.
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