狮动设计用“方”与“笔”构建信任与文化的双重共鸣，采用细线条的浅金矩形，传递出“稳重、可靠、边界感”的视觉信号，边框的“围合感”也隐喻“包容”。书法字体的艺术化处理：“鸿”字的三点水用流畅的曲线连笔，像“流动的水”，既呼应“鸿”，又暗合“财源广进”的美好寓意；“升”字像“上升的箭头”，直接点出“升”（增长、提升）的品牌诉求，“源”字整体形态像“泉水涌出”，强化“源头、根源”的含义（餐饮的“源”是食材、是工艺、是初心）。用“米金”传递“温暖与品质”的平衡。整体设计用最朴素的符号，传递最真诚的味道。
Lion design uses "square" and "pen" to construct the double resonance of trust and culture, and uses a light gold rectangle with thin lines to convey the visual signal of "stability, reliability and sense of boundary", and the "sense of enclosure" of the border also means "tolerance". The artistic treatment of calligraphy font: the three points of the word "Hong" use a smooth curve Lian Bi, like "flowing water", which not only echoes "Hong" but also coincides with the beautiful meaning of "rich resources"; The word "Sheng" is like "rising arrow".which directly points out the brand appeal of "Sheng" (growth and promotion).
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