狮动设计红日采用渐变色彩(橙红到亮黄),传递温暖、活力与希望,象征企业如朝阳般蓬勃向上的生命力;圆形结构则代表“圆满、完整、包容”的品牌价值观。这一符号的加入,不仅为LOGO注入强烈的视觉冲击力,更传递出宁夏物流集团“以客户为中心,照亮每一段物流旅程”的服务理念。狮动设计团队巧妙地将“道路”元素进行艺术化变形——通过流畅的线条构成圆形内的动态轨迹,既象征物流网络的四通八达,又暗含“循环、发展、无限可能”的哲学思考。
Lion design red sun adopts gradient colors (orange red to bright yellow) to convey warmth, vitality and hope, symbolizing the vitality of enterprises as vigorous as sunrise; The circular structure represents the brand values of "completeness, integrity and tolerance". The addition of this symbol not only injects a strong visual impact into LOGO, but also conveys the service concept of Ningxia Logistics Group "taking customers as the center and illuminating every logistics journey". Lion design team skillfully artistically transforms the "road" element —— the dynamic trajectory in a circle is formed by smooth lines.


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