狮动设计以卡通鸭为主体，采用明快黄白对比，头部醒目红色“丫”字造型如旗帜般直击眼球，既保留汉字文化基因，又通过棱角设计暗喻卤脖制品的筋道口感。形成极具记忆点的视觉锚点。鸭身姿态昂扬，笑容活力迸发，瞬间传递出卤脖制品所承载的热辣鲜活气息，整体高饱和度的色彩碰撞与灵动造型构建强大视觉张力。——既呼应卤味食品带来的味觉冲击，又通过动态造型暗示产品带来的酣畅淋漓的食用体验。
Lion design takes cartoon ducks as the main body, adopts bright yellow and white contrast, and the striking red "Ya" shape on the head directly hits the eye like a flag, which not only retains the cultural genes of Chinese characters, but also implies the texture and taste of halogen neck products through angular design. Form a visual anchor with great memory points. Duck's posture is high, and its smile is energetic and generate, which instantly conveys the hot and fresh breath carried by halogen neck products, and the overall high saturation color collision and smart modeling build a strong visual tension.
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