狮动设计以跃动的红色弧线勾勒出烤肉铁签的动态轨迹,迸溅的橙色“肉汁星芒”暗藏巴西烤肉的炽热灵魂,搭配绿色半圆象征新鲜食材的自然馈赠,视觉上即刻唤醒食欲。品牌名的趣味变形:“哈”字以咧嘴欢笑的拟人化笔触设计,融入“HBH”字母的流畅衔接,既是“哈比哈”的音形互文,更传递出大口吃肉时的满足感,让人过目即联想“烤肉还是大块香”的沉浸体验,整体采用高饱和色彩碰撞、手写体Slogan的粗犷笔触,将巴西烤肉的热情与中国街头美食的亲切感无缝融合。
The leaping red arc of the lion design outlines the dynamic trajectory of the barbecue iron sign. The splashing orange "gravy star mans" hides the fiery soul of Brazilian barbecue, and the green semicircle symbolizes the natural gift of fresh ingredients, which instantly awakens the appetite visually. Interesting deformation of brand name: the word "ha" is designed with anthropomorphic brushstrokes of grin and laughter, and blended with the smooth connection of "HBH" letters. It is not only the intertextuality of sound and form of "Habiha", but also conveys the satisfaction when eating meat with a big mouth, which makes people think of the immersive experience of "barbecue or big incense".


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