狮动设计以「碗型变形」为基底，将日常饮食的「碗」轮廓抽象提炼，顶部融入锐气十足的「牛角元素」——双角昂扬如新月，既呼应「牛沛沛」的品牌名，又暗喻食材的新鲜与力量感；碗身两侧饰以回纹卷草纹样，传统符号的现代化演绎，赋予品牌「甄选」背后的文化底蕴。金棕色调沉稳温暖，恰似牛肉饭的醇厚香气，整体造型极简却层次丰富，一眼即能锁定「牛肉」与「米饭」的核心品类。当「饭碗」遇见「牛角」，一场味蕾与视觉的盛宴就此启幕！
Lion design is based on "bowl-shaped deformation", abstracting the outline of the "bowl" of daily diet, and integrating the "horn element" at the top-the horns are as high as the crescent moon, which not only echoes the brand name of "Niu Peipei", but also implies the freshness and strength of ingredients; Both sides of the bowl are decorated with palindromes and grass patterns, and the modern interpretation of traditional symbols endows the brand with the cultural background behind the "selection". Golden earthy tones is calm and warm, just like the mellow aroma of beef rice. The overall shape is simple but rich in layers.
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