狮动设计采用悦”直接关联“使用体验”（愉悦、舒适），符合护肤品“提升生活幸福感”的属性；“溪”：自带“清澈、流动、自然”的意象，暗示“肌肤像溪水般灵动”的护理目标；字体设计：笔画圆润、结构舒展与头像的“温柔感”形成统一，强化品牌的“亲和力”。设计中的“温柔头像”“自然文字”“专业配色”共同构建了“可靠”的品牌形象；对日化品牌来说，“记忆”是提升复购率的关键，设计中的“简笔图形”“独特文字”“清晰布局”让品牌能在消费者脑海中留下“深刻印象”。用“视觉语言”解决了日化品牌的两大核心问题——“信任建立”与“记忆留存”。
The use of "Yue" in lion dance design is directly related to "use experience" (pleasure and comfort), which accords with the attribute of "improving life happiness" of skin care products. "Stream": the image of "clear, flowing and natural" implies the nursing goal of "skin is as smart as a stream"; Font design: Round strokes, stretching structure and the "tenderness" of the avatar form a unity, which strengthens the "affinity" of the brand. The "gentle head", "natural characters" and "professional color matching" in the design jointly build a "reliable" brand image; For daily chemical brands, "memory" is the key to improve the repurchase rate, and the "simple graphic".
扫码或拨打添加客服微信
