狮动设计以卡通女孩——传递“家的温度”与“匠心守护”,:双丸子头(扎红色发绳,经典中式孩童发型)、圆眼笑唇、脸颊微红,整体线条圆润柔和,展现纯真、活泼的气质,消解餐饮品牌的距离感,拉近与消费者(尤其是家庭客群)的情感连接。动作隐喻:双手捧碗的姿态,既是对“饭碗”的珍视(呼应“民以食为天”的传统观念),也暗含“用心呈现美食”的品牌态度,如同家人捧出热饭般的温暖场景。整体画面传递的“家常感”,恰如“晚来天欲雪,能饮一杯无”的烟火温情,将餐饮从“果腹需求”升华为“生活美学”的体验。
Lion design uses cartoon girls to convey "the temperature of home" and "the care of ingenuity", with double ball heads (tied with red hair rope, classic Chinese children's hairstyle), round eyes, smiling lips and reddish cheeks. The overall lines are round and soft, showing a pure and lively temperament, dispelling the sense of distance of catering brands and drawing closer the emotional connection with consumers (especially family customers).Action metaphor: The gesture of holding a bowl with both hands is not only a treasure of "rice bowl" (echoing the traditional concept of "food is the most important thing for the people"), but also implies the brand attitude of "presenting delicious food with heart", which is like a warm scene in which a family holds a hot meal.


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