狮动设计融入卡通化鸭子头部造型，线条简洁圆润，黄色喙部与蓝色背景形成鲜明对比，直观体现“盐水鸭”产品属性；鸭子眼睛采用两个心形元素，传递“用心服务、用心制作”的品牌理念，增强情感连接。“德裕祥盐水鸭”主体文字采用书法字体，笔势流畅、大气沉稳，既突出品牌名称，又赋予LOGO传统文化底蕴，符合“中华老字号”的视觉联想。整体外框采用蓝底金边的古典牌匾造型，边框线条细腻，四角对称，搭配“南京”“特产”两枚圆形印章式文字（黄色字体、蓝色底纹），强化地域特色（南京盐水鸭为知名特产）与中式传统韵味，营造“新中式”审美感。
Lion design is integrated with cartoon duck head shape, with simple and round lines, and the yellow beak is in sharp contrast with the blue background, which directly reflects the product attributes of "salted duck"; Duck eyes adopt two heart-shaped elements to convey the brand concept of "serving with heart and making with heart" and enhance emotional connection. The main text of "Deyuxiang salted duck" adopts calligraphy font, with smooth strokes and calm atmosphere, which not only highlights the brand name, but also endows the LOGO with traditional cultural heritage, which conforms to the visual association of "China Time-honored Brand".
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