狮动设计以圆滚滚的棕黄色小熊为核心，头戴黄色宽檐帽，身着深蓝色背带裤，整体形象圆润可爱，充满亲和力，符合食品零食行业“温暖、有趣”的品牌调性。小熊咧嘴微笑，吐舌流口水的表情（搭配“吃货流口水”示意元素），直接传递出对零食的喜爱与馋嘴感，增强消费者情感共鸣；左手比“Hi”手势（橙色气泡对话框），主动拉近与用户的距离，体现品牌友好度；背带裤口袋印有“禾”字，暗示食材天然、优质，呼应食品行业属性。通过萌系卡通IP、中式书法字体与食品属性的深度结合，成功塑造了“亲切、美味、有文化温度”的品牌形象。
Lion design is centered on a chubby brown bear, wearing a yellow wide-brimmed hat and dark blue suspenders. The overall image is round and lovely, full of affinity, which conforms to the brand tonality of "warm and interesting" in the food and snack industry. The bear's grin and drooling expression (with the "food drooling" schematic element) directly conveys the love and gluttony of snacks and enhances the emotional resonance of consumers; Left-handed gesture of "Hi" (orange bubble dialog box) actively narrows the distance with users, reflecting brand friendliness; The word "He" is printed on the pocket of suspenders, suggesting that the ingredients are natural and high quality, echoing the attributes of the food industry.
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