狮动设计以身着绿色传统服饰，搭配白色围裙，服饰边缘采用红色镶边（袖口、肩章处）的卡通人物，整体色彩沉稳且富有中国传统节庆感。头戴绿色帽子，顶部点缀红色五角星，既呼应中式元素，又传递亲切、正向的品牌气质。“厨师开心笑”的细节（眉眼弯弯、嘴角上扬）强化亲和力，符合食品行业温暖、安心的品牌调性，拉近与消费者的距离。围裙正面绣有红色“戴嵩興”字样，增强文化厚重感。通过中式服饰、传统器具、书法文字等元素，精准定位“中式面点”品类，唤醒消费者对传统美食的情感共鸣。人物的“开心笑”与馒头的“真实质感”结合，传递“用心制作”“美味安心”的品牌态度，建立信任感。
Lion is designed to be a cartoon character dressed in traditional green costumes with a white apron, and the edge of the costume is decorated with red edges (cuffs and epaulettes). The overall color is calm and full of traditional festivals in China. Wearing a green hat and a red five-pointed star on the top not only echoes Chinese elements, but also conveys a cordial and positive brand temperament. The details of "Chef's Happy Smile" (curved eyebrows and raised corners of the mouth) strengthen affinity, conform to the warm and reassuring brand tonality of the food industry, and narrow the distance with consumers. The front of the apron is embroidered with the red word "Dai Songxing" to enhance the cultural sense.
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