狮动设计为Q版少侠形象,头戴金色发冠,眉眼灵动,手持茶杯(或药草茶饮元素),身着传统服饰,整体线条圆润可爱,兼具“江湖气”与“亲和力”,贴合奶茶品牌的年轻化定位。文化寓意:“少侠”符号呼应中式武侠文化中的“侠义”“纯净”,暗合“佰草生”所传递的“草本天然、健康元气”理念,将传统“药食同源”文化转化为具象化的IP记忆点。以“武侠+草本”为核心,将“元气”(活力)与“佰草”(天然原料)通过中式叙事串联,形成独特的“养生江湖”品牌人格,吸引追求健康、喜爱国潮文化的年轻消费群体。
Lion Dance is designed as a Q version of the image of young Xia, wearing a golden hair crown, smart eyebrows, holding a teacup (or herbal tea elements), dressed in traditional costumes, and the overall lines are round and lovely, with both "Jianghu spirit" and "affinity", which fits the younger positioning of milk tea brands.Cultural implication: The symbol "Shaoxia" echoes the chivalry and purity in Chinese martial arts culture, and coincides with the concept of "herbs are natural and healthy" conveyed by "hundred grasses are born", transforming the traditional culture of "medicine and food are homologous" into a figurative IP memory point.


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