狮动设计以卡通鸭为核心，头部圆润、眼睛大而有神（蓝色渐变瞳孔增添灵动），嘴角上扬呈微笑状，穿红色中式服装、比“点赞”手势）增强亲切感，符合餐饮品牌“友好、热情”的调性。鸭子身着红色中式立领服装，胸前绣有金色“福”字，呼应品牌名“彭友福”中的“福”字，传递“吉祥、福气”的中式文化内涵；红色作为中国传统吉祥色，增强视觉冲击力，也象征烤鸭的“红火”与“热烈”。成功塑造了“有文化底蕴、有亲和力、品类清晰”的中式餐饮品牌形象。
Lion design takes cartoon ducks as the core, with round head, big eyes and spirit (blue gradual pupils add agility), smiling corners of the mouth, wearing red Chinese clothes, which is more intimate than the gesture of "like", in line with the tonality of "friendliness and enthusiasm" of catering brands. Ducks are dressed in red Chinese-style collar clothes, and the word "Fu" is embroidered on their chests, echoing the word "Fu" in the brand name "Peng Youfu" and conveying the Chinese cultural connotation of "auspiciousness and good fortune".
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