狮动设计以Q版狮头传递品牌IP的具象化——狮子在中国文化中象征“力量、吉祥、团队”,卡通风格降低距离感,“狮”字书法, 用苍劲的行书“狮”字,强调品牌名称的文化底蕴——书法是中国传统艺术的代表,点出“狮”的核心意象。将品牌的“形象、文字、商业、文化”四大核心基因转化为极具记忆点的视觉符号。其最妙之处在于“字中有画,画中有意”“方”字的狮眼不仅是文字的变形,更是品牌形象的符号;“狮”字的书法不仅是字体的设计,更是文化底蕴的传递。
Lion design conveys the concretization of brand IP with the Q version of lion head-the lion symbolizes "strength, auspiciousness and team" in China culture, cartoon style reduces the sense of distance, and the word "lion" is used in calligraphy, which emphasizes the cultural connotation of brand name-calligraphy is the representative of China traditional art and points out the core image of "lion". Transform the four core genes of the brand "image, text, business and culture" into visual symbols with great memory.


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