狮动设计采用卡通形象是整个设计的灵魂，戴草帽、穿绿裤、手捧装满蔬果的竹篮，奔跑的动作像刚从田里采摘回来，直接对应“生鲜的源头（农田）”和“新鲜的状态（刚收获）”，用“人”的活动把“生鲜”从“产品”变成“有温度的生活场景”。用“手捧蔬果”的具象动作，关联“生鲜产品本身”，卡通风格让“蔬果”看起来更可爱、更有食欲，同时暗示“生鲜的天然来源”，通过童趣化、情感化的语言，把“新鲜、健康、喜悦”的生鲜特质转化为可感知的视觉符号，“把新鲜的温度，塞进每一个像素里”。
The cartoon image is the soul of the whole design. Wearing a straw hat, wearing green trousers and holding a bamboo basket full of fruits and vegetables, the running action is just like picking it from the field, which directly corresponds to the "fresh source (farmland)" and "fresh state (just harvested)", and changes the "fresh" from "product" to "life scene with temperature" with the activities of "people". With the concrete action of "holding fruits and vegetables", the cartoon style makes "fruits and vegetables" look more lovely and appetizing, and at the same time implies "the natural source of freshness".
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