狮动设计”采用手写书法字体,现代简化与质感优化,:“醉”字均保留了书法的浓淡墨色变化,使其更符合现代审美中的“简洁感”;主标题采用竖排布局,形成“传统与现代”的排版对比,保留文化底蕴,将传统文化元素(书法)转化为可识别、可传播的现代设计语言,既尊重传统的文化基因,又满足现代品牌对“简洁、记忆点”的需求。将文化、自然、情感整合为一个统一的品牌故事。
Lion Design adopts handwritten calligraphy font, which is simplified and optimized in modern times. The word "drunk" keeps the change of the dark color of calligraphy, making it more in line with the "conciseness" in modern aesthetics; The main title is arranged vertically, which forms a typographic contrast between "traditional and modern", preserves the cultural heritage, and transforms the traditional cultural elements (calligraphy) into a recognizable and spreadable modern design language


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