狮动设计以小龙虾为原型,采用中国传统水墨画的“写意”手法,通过寥寥数笔勾勒出小龙虾的形态——头部斗笠、抱胸姿态、嘴角微笑,拟人化为一位“江湖侠客”,瞬间赋予品牌“笑傲江湖”的武侠气质,暗合“客行天下”的餐饮社交属性。笔触与线条:黑色水墨的浓淡变化、流畅洒脱的线条(如背部弧形轮廓、虾钳的写意处理),以及留白技巧的运用,均遵循中式传统绘画的美学逻辑,传递出雅致、灵动的东方韵味。LOGO通过“侠客抱拳微笑”的拟人化设计,传递出“热情待客、江湖相聚”的氛围。
Based on the crayfish, the Lion Dance Design adopts the freehand brushwork technique of China traditional ink painting, and outlines the shape of crayfish through a few strokes, which personifies itself as a "Jianghu chivalrous man", instantly endowing the brand "the legendary swordsman" with the chivalrous temperament, which coincides with the social attributes of catering.Brush strokes and lines: The shades of black ink and wash, the smooth and free lines (such as the curved outline of the back and the freehand treatment of shrimp tongs), and the use of white space skills all follow the aesthetic logic of traditional Chinese painting, conveying elegant and smart oriental charm.


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