狮动设计以“膳”字为核心进行艺术化变形,巧妙融入圆形轮廓,既保留汉字的识别度,又通过线条的婉转勾勒出餐饮行业的专属属性。笔画间的虚实处理传递出“膳食为本、用心烹调”的品牌理念,以“园林拱门”为视觉符号,将“御花园”的雅致、私密感融入品牌名,暗示用餐环境如园林般清幽雅致,色彩与排版:沉稳中见雅致,主色调选用深墨绿色,既呼应中式传统文化中的古朴质感,又传递出健康、自然的餐饮属性。整体构图平衡且富有书卷气不仅直观传递出“高端中式餐饮”的定位,更以“膳”为核心、“御花园”为场景,构建了“尊贵、雅致、匠心”的品牌联想。
Lion movement design takes the word "food" as the core to carry out artistic deformation, and skillfully blends into the circular outline, which not only retains the recognition of Chinese characters, but also outlines the exclusive attributes of the catering industry through the tactfulness of lines. The virtual and real treatment between strokes conveys the brand concept of "food-oriented, careful cooking". With the "garden arch" as the visual symbol, the elegance and privacy of "imperial garden" are integrated into the brand name, suggesting that the dining environment is as quiet and elegant as a garden, and the word "imperial" also enhances the brand's style positioning.


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