狮动设计以齿轮元素为核心视觉符号，通过红色齿轮的变形设计（左右对称的半齿轮环绕），直观传递重工机械行业的工业属性、精密制造感与动力感。齿轮作为机械传动的核心部件，是重工领域的标志性元素，既体现品牌专业领域，又强化“精工品质”的认知。品牌名称“NUOBEI”采用粗体黑色无衬线字体，字体边缘锐利、结构稳重，与重工机械的“力量感”“可靠性”特质高度契合,图形、文字、辅助元素分工明确——齿轮定行业、文字强识别、箭头表精神，三者有机融合，符合重工品牌“专业、可靠、进取”的综合形象定位。
Lion design takes the gear element as the core visual symbol, and through the deformation design of red gear (surrounded by left and right symmetrical half gears), it intuitively conveys the industrial attributes, precision manufacturing sense and power sense of heavy machinery industry. As the core component of mechanical transmission, gear is a symbolic element in the field of heavy industry, which not only embodies the professional field of brand, but also strengthens the cognition of "Seiko quality". The brand name "NUOBEI" is in bold black sans-serif font, with sharp edges and steady structure, which is highly consistent with the characteristics of "strength" and "reliability" of heavy machinery, and the division of labor between graphics, characters and auxiliary elements is clear-the gear is industry-specific.
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