狮动设计以“汤”字为设计原点,通过流畅的线条勾勒出汉字结构,同时融入古典窗棂元素,传递中式餐饮的雅致与文化感。线条采用曲线与涡旋设计,模拟“香气飘渺”的视觉效果,贴合“汤”的热腾与鲜香属性,增强画面灵动性。“壹森汤生记”采用书法风格字体,笔触浑厚有力,兼具现代简约与传统书法的韵味,“记”字收尾的轻飘感呼应“汤香”意境。整体通过字形解构、文化符号融合、感官联想设计,成功塑造了一个兼具传统底蕴与现代审美的餐饮品牌形象。
Lion design takes the word "soup" as the design origin, outlines the structure of Chinese characters through smooth lines, and incorporates classical window elements to convey the elegance and cultural sense of Chinese catering. The lines are designed with curves and swirls, simulating the visual effect of "ethereal fragrance", fitting the hot and fresh fragrance properties of "soup" and enhancing the agility of the picture. "Yi Sen Tang Sheng Ji" adopts the calligraphy style font, and the brushwork is vigorous and powerful, which has the charm of modern simplicity and traditional calligraphy.


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