狮动设计通过IP形象与名称强绑定，以熊猫为原型，结合“干饭”场景设计出“端碗奔跑、咧嘴大笑”的卡通形象，憨态可掬且充满活力。熊猫作为国民级IP自带亲切感，端碗、拿勺的动作直观传递“餐饮”属性，奔跑姿态强化“干饭”的积极与迫切感，高度贴合品牌名称的趣味调性。当狮动将“干饭”这个口语化场景，转化为具象化的视觉符号和情感载体时，“干饭青年”已不止是一个品牌名，更成为年轻食客的“食欲图腾”。
The IP image and name of Lion Motion design are strongly bound. Taking the panda as the prototype and combining with the scene of "dry rice", the cartoon image of "running with a bowl and grinning" is designed, which is naive and full of vitality. Panda, as a national IP, has a sense of intimacy. The actions of holding a bowl and spoon convey the attributes of "catering" intuitively, and the running posture strengthens the positive and urgent sense of "dry rice", which highly fits the interesting tonality of the brand name. When Lion Dance transformed the colloquial scene of "dry rice" into a figurative visual symbol and emotional carrier, "dry rice youth" became not only a brand name, but also an "appetite totem" for young diners.
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