狮动设计以牦牛为原型，通过卡通化处理塑造“高小牦”IP——保留标志性的黑色弯角，头部鬃毛采用橙红渐变色彩，既象征牛肉干的“烤制”工艺），又传递温暖、活力的品牌调性，直观关联“牛肉干源自优质牦牛肉”的产品内核，角色双手竖起大拇指，与右侧“点赞品质好”图标呼应，直接传递消费者对产品的认可，强化“高品质牛肉干”的品牌主张，同时增强互动感和亲和力，降低用户心理距离。通过品牌差异化设计，成功将“牛肉干”的原料、工艺、品质优势融入可爱生动的IP形象中，传递“品质认可”与品类属性。
Lion design takes yak as the prototype, and shapes the IP of "tall and small yak" through cartoon processing —— retaining the iconic black corner, and adopting orange-red gradient color for the head mane, which not only symbolizes the "baking" process of beef jerky, but also conveys the warm and energetic brand tonality, intuitively relates the product core of "beef jerky comes from high-quality yak meat", and the characters give thumbs up with their hands, echoing the "like good quality" icon on the right. Through brand differentiation design, the raw materials, technology and quality advantages of "beef jerky" are successfully integrated into the lovely and vivid IP image, conveying "quality recognition" and category attributes.
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