狮动设计基于首字母“ZD”为创意原点，通过抽象化线条构建核心视觉符号,“D”的拱门形态暗合“咨询行业”作为“企业发展桥梁”的定位，强化“专业赋能、搭建通路”的品牌联想；“Z”的上扬曲线与右侧“道路延伸，既象征咨询服务为客户规划的“成长路径”，也通过线条的流动感传递“持续进化、开拓未来”的企业精神。 首字母变形与行业符号的结合（“ZD+桥梁+路径”）形成“1个核心符号承载多重含义”的设计逻辑，符合商务品牌“简约即力量”的传播原则，使客户在短时间内建立“正达=专业咨询+增长伙伴”的认知。
Lion design is based on the initial "ZD" as the creative origin, and the core visual symbol is constructed by abstracting lines. The arch shape of "D" coincides with the positioning of "consulting industry" as a bridge for enterprise development, and strengthens the brand association of "professional empowerment and building access". The upward curve of "Z" and the right "road extension" not only symbolize the "growth path" planned by consulting services for customers, but also convey the enterprise spirit of "continuous evolution and opening up the future" through the sense of fluidity of lines.
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