狮动设计用卡通化创始人“侯哥”形象为核心，人物面带微笑、挥手致意，传递亲切活力的人格化IP属性。形象背景融入草地、河流等自然元素，叠加“地球仪、长城、房车、靴子”四大辅助图形，地球仪象征环游世界的广阔视野，呼应“环球”主题；长城作为地标建筑，强化本土文化底蕴与旅行场景的真实性；房车直接点明核心载体，突出“房车环游”的垂直领域属性；靴子则以“行走”意象隐喻探索精神，橙色背景增强视觉记忆点。整体设计以人物传递温度，以符号承载行业，以色彩激活活力，最终构建起“专业、亲切、充满探索欲”的品牌视觉语言。
Lion design takes the cartoon founder "Hou Ge" as the core, and the characters smile and wave to convey the personalized IP attribute of kindness and vitality. The image background is blended with natural elements such as grass and rivers, and four auxiliary graphics of "globe, Great Wall, RV and boots" are superimposed. The globe symbolizes the broad vision of traveling around the world and echoes the theme of "global"; As a landmark building, the Great Wall strengthens the authenticity of local cultural heritage and travel scenes; RV directly points out the core carrier and highlights the vertical domain attribute of "RV Tour".
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