狮动设计融入“大象”轮廓(对应图中大象元素):橙色线条为象鼻上扬,粉色与绿色线条构成象身与象耳,整体呈现大象稳健站立的姿态。在中国文化中,大象象征“稳重、吉祥”,暗喻项目的“根基稳固”与“地标属性”;同时“象”谐音“祥”,传递商业街作为房地产项目的吉利寓意与长期发展潜力。整体通过CS字母骨架、大象/烟花/水滴的意象融合、多彩活力色彩三大核心设计,既直观呼应了“购物街”的消费属性(热闹、多元、体验),又通过“大象(稳健地脉)、水滴(财气聚集)”的隐性符号,契合房地产项目对“价值、愿景、永续经营”的深层需求,整体实现了商业场景与地产品牌的高度统一。
Lion design is integrated into the outline of "elephant" (corresponding to the elephant element in the picture): the orange line is the elephant trunk rising, and the pink and green lines constitute the elephant body and ears, showing the posture of the elephant standing steadily as a whole. In China culture, the elephant symbolizes "stability and auspiciousness", which is a metaphor for the "solid foundation" and "landmark attribute" of the project; At the same time, "image" is homophonic "auspicious", which conveys the auspicious meaning and long-term development potential of commercial street as a real estate project. Through the three core designs of CS letter skeleton, image fusion of elephant/fireworks/water droplets and colorful and energetic colors.


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