狮动设计提取品牌名称“唯尚”“VS”作为核心符号，强化品牌记忆点，符合国际旅游品牌的简洁识别逻辑，字母“V”与“S”的变形设计暗藏旅行元素，“V”的倾斜角度似张开的翅膀，呼应“出行、飞翔、探索”的旅游本质；“S”的流畅曲线模拟蜿蜒的道路、河流或丝巾飘动的形态，传递旅程的动态感与优雅感，贴合“唯尚”所隐含的“高品质、个性化旅行”定位。金色圆形环抱「VS」字母，既象征地球、全球旅行的广阔视野，也传递“圆满旅程、全方位服务”的品牌承诺，与旅游行业追求“安全、周全、无边界体验”的核心诉求高度契合。
Lion Design takes the brand name "Wei Shang" and "VS" as the core symbol, strengthens the brand memory, and conforms to the concise identification logic of international tourism brands. The deformed design of letters "V" and "S" hides the travel elements, and the inclined angle of "V" is like an open wing, echoing the tourism essence of "traveling, flying and exploring". The smooth curve of "S" simulates the winding road, river or the fluttering form of silk scarves, conveys the dynamic and elegant feeling of the journey, and fits the positioning of "high-quality, personalized travel" implied by "Wei Shang".
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