狮动设计采用“古风公子”形象—束发长髻、宽袖长衫，手持茶杯的姿态优雅自然，眉眼含笑传递亲和感。人物线条极简却富有辨识度，既呼应“兰雪茶”的文化底蕴，又通过Q版化处理贴近年轻消费者对“国潮IP”的审美偏好。茶香与自然的具象化表达，公子手中茶杯旁点缀两片嫩绿茶叶，叶片舒展、叶脉清晰，直接关联“茶”的产品属性；红色背景的雪花点纹理，既呼应“雪”字，又隐喻茶汤绵密细腻的口感，形成视觉与味觉的联想闭环。「兰雪茶」LOGO，用一把传统文化的“钥匙”，撬开了新中式茶饮的视觉密码。
Lion design adopts the image of "the son of ancient style"-a long bun with long hair and a long gown with wide sleeves. The posture of holding a teacup is elegant and natural, and the eyebrows and eyes smile to convey a sense of affinity. The lines of characters are simple but recognizable, which not only echoes the cultural connotation of "Lanxue Tea", but also approaches the aesthetic preference of young consumers for "Guochao IP" through Q-version processing. The concrete expression of tea fragrance and nature, two pieces of light green tea are decorated next to the teacup in Gongzi's hand, and the leaves are stretched and the veins are clear, which is directly related to the product attributes of "tea"; Xue Huadian texture on the red background not only echoes the word "snow".
扫码或拨打添加客服微信
