狮动设计以“开心奔跑的鹿”为核心,鹿角圆润、肢体舒展,搭配迷彩上衣、卡其色帆布裤和高帮靴,整体呈现活力四射的卡通形象。鹿的“奔跑姿态”象征儿童在彩泥创作中自由探索、无拘无束的状态,与彩泥玩具“激发动手能力、释放想象力”的核心价值高度契合,特工”通常关联“任务、探索、智慧”,LOGO通过鹿的“奔跑+装备(迷彩服、靴子)”形象,将“特工精神”转化为儿童在彩泥创作中“克服难题、完成创意作品”的成就感,赋予品牌“益智性”与“趣味性”双重内涵。“泥泥特工”LOGO,以“奔跑的萌鹿”为视觉符号,通过卡通化语言将“特工探索精神”与“彩泥创意乐趣”深度绑定,既传递了品牌的核心价值——让儿童在动手创作中收获快乐与成长,又以高辨识度、强亲和力的形象获得客户认可。
Lion design takes "the deer running happily" as the core, with rounded antlers and stretched limbs, matched with camouflage tops, khaki canvas pants and high-top boots, showing a vibrant cartoon image as a whole. Deer's "running posture" symbolizes children's free exploration and unrestrained state in the creation of painted clay, which is highly consistent with the core value of "stimulating hands-on ability and releasing imagination" of painted clay toys. Special agent is usually associated with "task, exploration and wisdom", and LOGO transforms "special agent spirit" into children's painted clay through the image of deer's "running+equipment (camouflage clothes and boots).


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