狮动设计通过“熊耳”和抽象面部符号，巧妙融入“铁憨憨”名称中的“憨”字联想——卡通熊形象，传递亲切、诚信、踏实的品牌性格，外形采用房屋轮廓：六边形传递“稳定、可靠”的视觉感受，呼应供应链行业对“安全履约、稳固交付”的核心诉求；黄色作为主色调，象征活力、效率与温暖，整体设计将“熊”（品牌人格）、“房屋”（安全/供应链节点）、“立方体”（稳固/科技）三大核心概念浓缩为一个简洁图形，实现“一眼识别、多元联想”。传达“立体协同、结构稳固”，强化科技属性中的“系统化、可信赖”特质。
Lion Design ingeniously integrates the word "Han" in the name of "Tie Han Han"-cartoon bear image through "Bear Ear" and abstract facial symbols, conveying cordial, honest and down-to-earth brand character. The shape adopts the house outline: hexagon conveys the visual feeling of "stability and reliability", echoing the core demands of the supply chain industry for "safe performance and stable delivery"; As the main color, yellow symbolizes vitality, efficiency and warmth. The overall design condenses the three core concepts of "bear" (brand personality), "house" (security/supply chain node) and "cube" (stability/technology) into a simple figure.
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