狮动设计以古代方孔钱币(象征财富、流通)为原型,外轮廓融合中式建筑门廊的对称结构(寓意稳重、可信),内部通过线条变形抽象出“中”字意象,既呼应品牌名称中的“中”字,又强化“中国本土金融”的定位。采用红、黄、金三色(红色象征活力与吉祥,黄色/金色代表财富与权威),符合金融行业的专业属性,同时传递传统喜庆与尊贵感。通过对符号的精准提炼,塑造出兼具辨识度与文化底蕴的品牌形象。
The design of Lion Dance is based on the ancient square hole coins (symbolizing wealth and circulation), with the symmetrical structure of Chinese architectural porches (implying stability and credibility) in the outer contour, and the image of "Zhong" in the inner part is abstracted through line deformation, which not only echoes the word "Zhong" in the brand name, but also strengthens the positioning of "China local finance". The use of red, yellow and gold (red symbolizes vitality and auspiciousness, and yellow/gold represents wealth and authority) conforms to the professional attributes of the financial industry and conveys the traditional sense of celebration and dignity..


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