狮动设计以水饺为核心原型，通过拟人化手法塑造了极具亲和力的品牌IP形象，将饺子的褶皱线条夸张化、圆润化，形成类似“花朵”的头部轮廓，既保留了水饺的核心形态特征，又传递食材纯净、新鲜的感知，角色呈“店小二”式的招手姿态，左手托盘、面带微笑，橘红色方巾点缀颈部，既传递“招待”的热情服务属性，又暗含“食客”身份，拉近与消费者的情感距离。通过“传统元素+萌系风格”的碰撞，既保留中式餐饮的底蕴，又跳脱刻板印象，展现年轻化活力。
Lion Design takes dumplings as the core prototype, and creates a brand IP image with great affinity through anthropomorphism, exaggerating and rounding jiaozi's wrinkled lines, forming a head contour similar to "flowers", which not only retains the core morphological characteristics of dumplings, but also conveys the perception of pure and fresh ingredients. The role is a "shop assistant" waving gesture, with a left-hand tray, a smile and an orange square scarf dotted around the neck, which not only conveys "hospitality". Through the collision of "traditional elements+budding style", it not only retains the connotation of Chinese catering, but also breaks away from stereotypes and shows youthful vitality.
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