狮动设计以“形”传“意”的专业度,以首字母“A”为原型,采用切割、拼接的几何手法,将字母转化为一组棱角分明的立体块面。契合重工机械“精密、坚固、可靠”的特性。 多个几何块向中心聚集的设计,形成“汇聚”的视觉效果,既呼应了品牌“汇聚资源”的理念,更暗合了重工机械行业的核心逻辑——产业链的整合与力量的凝聚。将“智能科技”与“重工机械”的属性完美平衡:行业特性的“隐性传递”,又有“智能科技”的未来感。
Lion design takes the professionalism of "shape" to convey "meaning", takes the initial letter "A" as the prototype, and uses geometric techniques of cutting and splicing to transform letters into a set of angular three-dimensional blocks. It conforms to the characteristics of "precision, firmness and reliability" of heavy machinery. The design of multiple geometric blocks gathering towards the center forms a visual effect of "gathering", which not only echoes the brand's concept of "gathering resources", but also coincides with the core logic of heavy machinery industry-the integration of industrial chain and the cohesion of strength. The attributes of "intelligent technology" and "heavy machinery" are perfectly balanced.


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