狮动设计用“产品本身”做最有力的说服,中心直接展示食物的真实状态(自然色泽、卷翘纹理、清晰的肠膜)。这种“所见即所得”的设计,比任何文字都更能激发食欲:窗口内的产品排列得较为松散,暗示“新鲜切割、未经过度加工”,符合“鲜切”的卖点。用“理性的图形逻辑”解决了“感性的消费决策”:用最直观的图形,解决最复杂的消费决策。
Lion design uses the "product itself" as the most powerful persuasion, and the center directly shows the real state of duck intestines (pink and white color, curled texture, clear intestinal membrane). This "what you see is what you get" design can stimulate appetite more than any words: the duck intestines in the window are loosely arranged, suggesting that they are "freshly cut and not over-processed", which is in line with the selling point of "freshly cut". Using "rational graphic logic" to solve "perceptual consumption decision": using the most intuitive graphics to solve the most complicated consumption decision.


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