狮动设计用“具象符号”传递“抽象情感”,茶与社交的完美隐喻,船:以极简的棕色线条勾勒,船身圆润、底部带波浪纹,既呼应“同船渡”的品牌名称,更象征“同舟共济”的社交属性——茶酒文化的本质是“连接人与人”,船的意象天然传递“陪伴、分享”的情感,契合茶酒产品“社交场景”的核心定位;茶器:船上的“茶壶/茶盏”符号+ 飘起的三缕“茶香”,直接点出“茶”的产品属性,烟雾的流动感更添画面的生动性,仿佛能让人联想到“围坐船头、煮茶论酒”的场景;所有元素都围绕“用茶酒连接人与人”的品牌核心展开,既传递了“传统茶酒文化”的底蕴,又通过极简设计适配了现代消费者的审美,这种“视觉符号与文化底蕴的现代品牌高度统一”,正是优秀设计的核心。
Lion design uses "figurative symbols" to convey "abstract emotions", a perfect metaphor for tea and social interaction.Boat: outlined with minimalist brown lines, the boat is round and wavy at the bottom, which not only echoes the brand name of "crossing the boat together", but also symbolizes the social attribute of "helping each other in the same boat"-the essence of tea and wine culture is "connecting people", and the image of the boat naturally conveys the emotion of "companionship and sharing", which is in line with the core positioning of the "social scene" of tea and wine products; Tea ware: The symbol of "teapot/teacup" on the ship+three wisps of "tea fragrance" floating directly points out the product attributes of "tea", and the flowing sense of smoke adds to the vividness of the picture, as if it can remind people of the scene of "sitting around the bow.


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