狮动设计以古代“酒官”形象，自带“品质背书”和“服务属性”，更贴合“酒品牌”的商业定位；卡通化处理：将官员造型做“圆融饱满”改造——圆圆的脸、圆圆的身体、圆圆的官帽，甚至眼睛都弯成月牙状，打造出“憨厚可爱”的气质，双手托着的“托盘”里面有“酒瓶”（代表“酒”）和“酒尊”（代表“仪式感”），用动作（托举）传递“热情招待”的服务意识，用“小细节”传递“大情绪”，让LOGO不仅“好看”，更“有性格”：色彩明快但不刺眼，符合“喜气感”的定位，同时蓝绿色自带“稳重”属性，平衡了卡通风格的“轻佻”。最终让“憨酒官”从“一个LOGO”变成“一个有性格、有故事的品牌代言人”。
Lion design is an ancient "wine official" with its own "quality endorsement" and "service attribute", which is more suitable for the commercial positioning of "wine brand"; Cartoon processing: transform the official's modeling into "harmony and fullness"-round face, round body, round official hat and even eyes are bent into crescent shapes to create a "simple and lovely" temperament. The "tray" held by both hands contains "wine bottle" (representing "wine") and "wine respect" (representing "sense of ceremony"). More "personality": the color is bright but not dazzling, which conforms to the positioning of "jubilant feeling", and at the same time, the blue-green color has its own "stable" attribute, which balances the "levity" of cartoon style.
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