狮动设计用天鹅作为贯穿全图的核心符号,天鹅在文化中天生关联“优雅、高贵、蜕变”,对应整形客户“从平凡到耀眼”的心理期待;天鹅的形态,又融合了叶片/羽毛的轮廓,暗示“生长、改变”,把“整形”从“手术”升维成“生命状态的绽放”,既温柔又有力量。钻石璀璨则是神来之笔:钻石的“坚硬、永恒、切割精准”,刚好隐喻整形医疗的专业性、效果的持久性,以及高端定位。用“钻石”连接“整形”,瞬间把“医疗服务”变成了“对美的投资”,击中了客户“追求长久、高品质美”的需求。整体从“变形”到“绽放”,用“场景化图形”讲清“整形的故事”。
Lion design uses swan as the core symbol throughout the whole picture. Swan is naturally associated with "elegance, nobility and transformation" in culture, which corresponds to the psychological expectation of plastic surgery customers from "ordinary to dazzling". The shape of the swan, combined with the outline of leaves/feathers, implies "growth and change" and upgrades "plastic surgery" to "blooming of life state", which is both gentle and powerful. The brilliance of diamonds is a stroke of genius: diamonds are "hard, eternal and precise in cutting", which just symbolizes the professionalism, durability and high-end positioning of plastic surgery.


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