狮动设计用“符号化语言”讲好传统故事，通过“具象元素+抽象意境”的组合，将“中式餐饮”的属性刻进基因里：主体是一位梳着银白发髻、身着传统服饰的老妇人——对襟红上衣（象征喜庆与热情）、黄色盘扣（传统服饰的经典元素，寓意富贵与圆满），整体造型简化为卡通风格，但保留了“长辈”的辨识度，像极了记忆中“奶奶”的模样。老妇人双手捧着一只白底带“福”字的瓷碗——“福”字是中国传统吉祥文化的核心符号，既传递“美味即幸福”的餐饮诉求，也暗合“食为福”的传统理念；餐饮品牌的“温度”，本质是让用户联想到“家的味道”，而狮动的设计通过“动作+表情+色彩”的三重组合，将这种“家的温暖”具象化。
Lion Design uses symbolic language to tell traditional stories well, and through the combination of "figurative elements+abstract artistic conception", the attribute of "Chinese catering" is carved into the gene: the main body is an old woman wearing a silver bun and traditional costumes-a red coat with a double breasted shirt (symbolizing joy and enthusiasm) and a yellow buckle (a classic element of traditional costumes, symbolizing wealth and perfection), and the overall shape is simplified as follows The old woman holds a porcelain bowl with the word "Fu" on a white background-the word "Fu" is the core symbol of China's traditional auspicious culture, which not only conveys the catering appeal of "delicious food is happiness".
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