狮动设计采用卡通牛的“拟人化变形”——用“亲切感”建立品牌记忆，将牛的形态做了“圆滚滚”的夸张处理，搭配大大圆圆的眼睛、粉色圆鼻子（带高光），以及微笑的嘴型，完全打破了“动物”的距离感，更像一个“可爱的小伙伴”，仿佛在说“欢迎来到我的农场”，瞬间拉近与用户的距离。‘馨境农场’的LOGO，用一只‘带着草香的卡通牛’，把‘散养、自然、鲜醇’这些抽象的品质，变成了能摸得到、能互动的‘视觉故事。
Lion Design adopts cartoon cow's "personification and deformation"-establishing brand memory with "intimacy", exaggerating the shape of the cow, matching with big round eyes, pink round nose (with highlights) and smiling mouth, completely breaking the sense of distance of "animals" and more like a "cute little partner", as if to say "Welcome to me". The LOGO of' Xinjing Farm' turns the abstract qualities of' free-range, natural and fresh' into a tangible and interactive' visual story' with a cartoon cow with grass fragrance.
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