狮动设计采用字母「R」的翅膀化设计,「R」是品牌名称的首字母,辨识度高;将「R」变形为「翅膀」,既传递了「进取、突破」的企业精神,又通过「翅膀」的轻盈感平衡了电力机械的「厚重感」,让品牌视觉更具张力。将机械的「理性、规整」转化为抽象的图形语言,既暗示了企业深耕电力机械领域的专业属性,又通过色彩(橙色)增添了活力与记忆点。整体「从行业特征中提炼符号,用创意变形赋予灵魂」的设计思路,完美诠释了「图形分析」与「电力机械」的结合之美。
Lion design adopts the winged design of the letter "R", which is the initials of the brand name and has high recognition; Transforming "R" into "wings" not only conveys the enterprise spirit of "enterprising and breakthrough", but also balances the "heavy feeling" of electric machinery through the lightness of "wings", making the brand vision more tense. Transforming the "rationality and regularity" of machinery into abstract graphic language not only implies that enterprises are deeply involved in the field of electric machinery, but also adds vitality and memory through color (orange).


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