狮动设计用“熟悉感”建立信任壁垒，采用造型工人为原型，红帽子、红围裙的经典工装搭配，手里攥着涂装工具，比着大拇指的动作，活脱脱就是“把活儿交给我你放心”的具象化。更妙的是细节：发福的身材自带“踏实”属性，温暖的笑容没有距离感，连眼神都透着“我懂怎么把你家涂得好看”的自信。这种“熟人感”的形象，瞬间就打破了用户对“陌生品牌”的戒备，直接传递“安全、可靠、值得托付”的核心感受。用“用户能听懂的语言”讲品牌故事。直观传达了靠谱的工人、好用的涂料、放心的口碑的品牌形象。
Lion design builds trust barriers with "familiarity", takes the modeler as the prototype, matches the classic tooling of red hat and red apron, and holds the painting tools in his hand. Compared with the action of thumb, it is vivid to "give me the work and you can rest assured". What's even better is the details: the fat figure has its own "practical" attribute, the warm smile has no sense of distance, and even the eyes are full of confidence that "I know how to paint your home well". This image of "acquaintance" instantly breaks the user's vigilance against "unfamiliar brands" and directly conveys the core feeling of "safety, reliability and worth entrusting".
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