狮动设计从"真实"到"卡通"的精准提炼,以熊为核心原型,同时通过夸张简化实现了强记忆点:准确把握"萌感+文化"的当代审美趋势,用"熊"的憨厚感降低距离感,用"官服"的传统感增加记忆点;将"真实熊"与"古代官服"的核心特征提取,构建了一个"有温度的符号",传递"可靠、可爱、吉祥"的品牌性格。
Lion design is refined from "reality" to "cartoon", with the bear as the core prototype, and at the same time, it realizes strong memory points through exaggeration and simplification: accurately grasp the contemporary aesthetic trend of "cute feeling+culture", reduce the sense of distance with the simple and honest feeling of "bear" and increase the memory points with the traditional feeling of "official dress".



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