狮动设计用“礼”文化串联视觉体系，以“周公制礼”典故作为插画主题通过以图释文的形式更能被消费者接受和记忆将品牌文化与传统文化相链接，既弘扬传统文化,又能让品牌文化深入人心，一举两得。用造型传递“礼”的内核。使用周朝礼乐器“编钟”的造型:它即拥有礼乐器的属性;独特的造型又被大众所熟知;也是周朝时期王族权贵的身份象征。塔形礼器的符号化 ，酒瓶与酒盒均采用塔状轮廓，塔在中国文化中象征“永恒、纪念、崇高”，恰好契合“纪礼”的“纪念”属性；同时，塔的层级感也暗合“礼仪”的尊卑有序，红金配色的“高端礼品感”密码，整体用形式诠释内容，用视觉传递价值。
Lion Design uses the "ritual" culture to connect the visual system in series, takes the allusion of "Zhou Gong's ritual" as the illustration theme, and links the brand culture with the traditional culture in the form of graphic interpretation, which not only promotes the traditional culture, but also makes the brand culture deeply rooted in people's hearts, killing two birds with one stone. Convey the core of "ceremony" with modeling. Use the shape of the Zhou Dynasty ritual instrument "chime": it has the attributes of a ritual instrument; The unique shape is well known to the public; It is also the status symbol of the royal family in the Zhou Dynasty. The symbolization of tower-shaped ritual vessels, the bottle and the wine box all adopt tower-shaped outlines, and the tower symbolizes "eternity, commemoration and sublimity" in China culture.
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