狮动设计以“贝壳轮廓”+“胖乎萌宠”为组合，贝壳轮廓：直接呼应“呗壳说”的品牌命名，用最直观的视觉符号强化品牌记忆点，同时贝壳的“包裹感”暗合“零食精选”的“用心挑选”，胖乎萌宠形象：极简的线条勾勒出圆滚滚的身体、红扑扑的脸颊与微微张开的小嘴巴，没有多余细节却自带“软萌buff”——这种“婴儿感”的造型天然能激发人的保护欲与亲近感，完美契合零食行业“治愈、亲切”的核心需求；主色采用暖黄色（像阳光或蜂蜜），自带“温暖、安全”的心理暗示，符合人类对“好吃的食物”的本能联想；把「零食精选」的「放心、好吃、有温度」，全藏在这团「可爱」里了。
Lion Design combines "shell outline" with "chubby cute pet". The shell outline directly echoes the brand name of "Bai Shell Theory", and strengthens the brand memory point with the most intuitive visual symbols. At the same time, the shell's "sense of package" coincides with the "careful selection" of "snack selection", and the image of chubby cute pet: minimalist lines outline a round body, red cheeks and slightly open little ones.The main color is warm yellow (like sunshine or honey), which has a psychological hint of "warmth and safety", which conforms to the instinctive association of human beings with "delicious food"; All the "safe, delicious and warm" of "selected snacks" are hidden in this group of "cuteness".
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