狮动设计以高脚杯变形图标,将杯身与酒液飞溅的形态结合,形成「酒杯+酒流」的复合符号:一眼识别出「酒类」核心品类,符合「酒库」的功能定位;飞溅的酒液模拟了「倒酒」或「饮酒」的瞬间,自带「活力、愉悦」的情绪价值,契合「夜光」所暗示的「夜晚社交场景」;深紫色既符合酒液的自然联想,又传递出「高端、神秘、夜晚」的氛围,与「夜光」的主题形成呼应。动态的酒液、深紫色调、简洁的现代字体,共同传递「时尚、活力、高端」的情绪,从视觉到场景的闭环。
Lion Design combines the shape of goblet with the splash of wine to form a composite symbol of "wine glass+wine flow": the core category of "wine" is recognized at a glance, which conforms to the functional orientation of "wine storehouse"; The splashing liquor simulates the moment of "pouring wine" or "drinking", and it has the emotional value of "vitality and pleasure", which fits the "social scene at night" implied by "night light". Deep purple not only conforms to the natural association of wine, but also conveys the atmosphere of "high-end.



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