狮动设计用「具象符号」快速锚定「零食感」,主体是个橙黄色的圆(像蜜罐、像太阳,甚至像咬开的蛋黄派),自带「甜、暖、新鲜」的联想,完全贴合零食的「治愈属性」;圆外面绕「小水滴」,瞬间把「流动感」拉满——像快递配送的循环,像全球好物的汇聚,又像零食入口的「丝滑」,刚好对应「互联网购物」的「便捷」和「新鲜」;整体用「视觉翻译」把「抽象卖点」变成「可感知的信任」,这个设计「懂零食,更懂互联网用户」。
Lion design uses "figurative symbols" to quickly anchor the "snack feeling". The main body is an orange-yellow circle (like a honey pot, like the sun, or even like a bitten egg yolk pie), with its own association of "sweetness, warmth and freshness", which completely fits the "healing attribute" of snacks. The circle is surrounded by "water droplets", which instantly fills up the "sense of mobility"-like the cycle of express delivery, like the gathering of good things around the world, and like the "silky" snack entranc.


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