狮动设计用“童趣化符号”建立情感连接,视觉中心是一只简化版的斑马卡通形象,圆滚滚的头部+短粗的四肢,符合儿童对“可爱”的认知条纹被简化为浅蓝+白色的柔和渐变,没有尖锐棱角,更显温顺;脸上的红晕、弯成月牙的眼睛,加上嘴角的笑意,直接传递出“友好、开心”的情绪,像孩子身边的小伙伴;头顶的“小嫩芽”是神来之笔——既暗示“阅读如萌芽般成长”的寓意,又用孩子能理解的“小植物”符号,强化“陪伴成长”的感觉。整体设计用“高饱和度+低明度”抓住儿童注意力,用萌态卡通传递传递阅读乐趣。
Lion design uses "childlike symbols" to establish emotional connection, and the visual center is a simplified version of zebra cartoon image, with round head and short and thick limbs, which conforms to children's cognition of "cuteness"Stripes are simplified to light blue+white gentle gradient, without sharp edges and corners, which is more docile;The blush on the face, the crescent-shaped eyes and the smile on the corners of the mouth directly convey the "friendly and happy" mood, like the little friends around the children; The "small bud" on the top of the head is a stroke of genius-it not only implies the meaning of "reading grows like a bud".


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